The digital marketing game has changed, and for CPAs and accounting firms, the stakes are higher than ever. So, how do you cut through all the noise, grab the attention of your best prospects, and actually start winning online?

In this hands-on webinar demo, our presenters will dive into the seven core areas of digital marketing that give firms a real-world advantage. You’ll see exactly how to make your Google Business Profile work overtime, build a website that turns visitors into clients, and set up a follow-up system that keeps prospects engaged. By the end of this session, you’ll have a clear roadmap to boost your online presence, attract high-quality leads, and build client relationships that last! Don’t miss this chance to learn the proven strategies that will keep your firm thriving in 2025 and beyond.

Learning Objectives:

• Identify how to turn your Google Business Profile into a lead magnet that attracts clients in your area and leaves competitors scrambling to keep up


• Evaluate the secret sauce for a website that doesn’t just look good but turns visitors into eager clients by tackling their biggest tax and accounting pain points


• Recognize how to make email marketing your hidden superpower with simple, personal touches that keep clients coming back (and re-engage them when things get busy)


• Evaluate how to put your social media on autopilot and still show up consistently in your clients’ feeds, so your firm stays top-of-mind without the daily grind


• Identify how to use smart ad strategies and automated follow-ups to fill your calendar with prospects ready to act—without the endless chase for leads

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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