This course will examine how social media affects the business world and, specifically, employers today. Through different analytical lenses, we will explore the pros and cons of social media usage in a professional setting. We will also focus on the positive and negative ramifications when employers use or attempt to regulate the use of social media. The course will examine social media in various contexts: recruiting and hiring, Equal Employment Opportunity (EEO) concerns, employee monitoring, employee misconduct, and litigation considerations.

Various hypotheticals will support the course, providing an interactive session where listeners can actively participate in applying concepts to practical scenarios. This course is for employers of all sizes. Attorneys are welcome to attend this presentation, which is meant for HR or other professionals who have employees and/or engage with social media in their professional capacity.

Learning Objectives:

• Identify when and how to use social media for the benefit of an organization


• Evaluate the risks of using social media (i.e., applicants/candidates) and provide examples of how to avoid them


• Determine how social media can be an asset in the event of litigation


• Summarize the interplay between privacy rights and social media