Forty-one percent of employers say they’d pay their accountant more for “people” advice. That includes benefits, hiring, and even workplace culture. And 62% say they’d switch accountants to get this advice. How can you turn that desire into a paid offering? Or turn payroll into a value-added advisory service? Or even get comfortable broaching these conversations? If you’re curious, come meet the people who’ve done it. 

Join Gusto’s Caleb Newquist and Carla Caldwell to walk through Gusto’s study of 2,000 employers. Be ready to copy down talking points and leave with new reasons to meet with your clients. 

Learning Objectives:

• Recognize why employers expect and need business advice from their accountants 


• Identify what types of advice businesses most need 


• Determine the biggest block to better recruiting and retention—and how you can play a role in removing that obstruction