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Free cpe webinars
Improve Your Marketing RBI: Five Ways to Get Business

IMPROVE YOUR MARKETING RBI: FIVE WAYS TO GET BUSINESS

Cost Free
Presentation Length 1.0 hour

Recorded DateJune 21, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Learn best practices to get in front of your prospective clients and referral sources as you swing for the fences and utilize all these strategies.

Your Marketing RBI has five critical components: 
1.  Networking
2.  Speaking
3.  Writing
4.  Being active in the trade association of your target market
5.  Extending your presence online

Learning Objectives:


  • Give examples of how to connect with members of a new networking group

  • Identify how to get invited to speak on a webinar and podcast

  • Describe how to publish an article in an industry publication

  • Design your LinkedIn profile and identify how to be more active on the platform

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Janet Falk is a communications professional with more than 30 years of experience in-house, as a consultant, and with public relations agencies. As Chief Strategist of Falk Communications and Research (www.JanetLFalk.com), she manages pro-active media outreach and has secured placement of executives and events in local, national, and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold calling. CPAs, attorneys, business executives, and consultants rely on her insight, strategy, and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations, website copy, and marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers, and printers to meet related client needs. 

About Our Presenter

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Falk Communications and Research (www.JanetLFalk.com) provides public relations and marketing communications services to CPAs, attorneys, business executives, consultants, and nonprofit organizations since 2009.